I mentioned in my last newsletter that I had a goal of shooting 100 new videos for the firm this year. While that might sound like a little bit of a lofty goal, you might already know that we have several hundred videos already up on our YouTube channel, so 100 isn't out of reach.
What I didn't specify was what kind of videos they'd be. Recently, my friend Tyson inspired me to try using short-form videos, like Reels and TikToks.
It's honestly a great way to get information out there quickly, and it can reach a ton of people easily. So, this year, we've begun creating these videos, and putting them out across several sites.
One thing I didn't expect when I began shooting these videos is how different of an experience it is than shooting YouTube videos.
I love to jam pack my YouTube videos with as much great information as possible, but that doesn't always work on platforms like Reels.
What I've found works best for me so far is to distill all of that content into quick, easy to digest nuggets of information. It's definitely felt different shooting these videos, but I'm having a blast doing them!
I'd love to hear what you think of this new content! We've made it available on all of your favorite social media platforms, including Facebook Reels, Instagram Reels, TikTok, and YouTube Shorts. Leave us a comment there and let me know what you think!