Marketing Basics for Lawyers
Recognize that Rome wasn't built in a day. To become seriously successful as a legal marketer, you have to commit to learning. There are a variety of books, podcasts, and blogs that can help you gradually become a smarter and better marketer.
Focus your practice and your marketing on what you do best. Eliminate the breadth of your practice and home-in on YOUR niche. The better you're able to describe what you do in a single thought, the more successful you become as a marketer.
How do you track your leads? You probably already pay a large amount of money for leads. Once you get them, what do you do with them? A critical first step is to begin storing your leads in a database. Next, develop a plan to market to the list.
Top 5 Marketing Trends for 2017:
#1 80-90% of web content will be video by 2020. Increase your presence among prospective clients online by adding video content.
#2 - Snapchat - Easy to build brand awareness utilizing this social media option. Allows you to build foot traffic by offering incentives. Showcase your services and answer questions through quick videos.
#3 - Live Video Streaming - numerous options here on Facebook, Instagram, Youtube Live.
#4 - YouTube Advertising - YouTube is currently the second largest search engine on the market (owned by Google). Could be the biggest search engine by 2020.
#5 - Gmail Advertising - with over a billion users, this is a robust option, allowing marketers to target specific Adwords and devices.
The Evolution of Facebook
Facebook changed their algorithm in 2012-2013 to limit views of organic business posts. It requires advertising in highly sophisticated applications with many demographic data points to target marketing. And the price of promotion is reasonable for the audience reached.
Facebook is currently the largest purchaser of personal data in the US: it currently has about 40% of all data available on virtually every adult in the US. By the end of the decade, it will have about 80-90%. Facebook advertising is becoming an essential arrow in anyone's marketing quiver.
New Years Resolutions for Lawyers
Practice law, run your business and market yourself. Create, implement and nurture systems in all these three areas. Determine your marketing plan and implement it.
Guard Your Time, Manage It Better - Time limitations can be a major source of stress. It becomes essential to master your efficiency at accomplishing tasks. Part of the solution is attitudinal - put your game face on when you come to work and don't waste time on tasks which don't move the ball.
Another part of the solution is to identify the sea of minor tasks which pose obstacles for you to accomplish your most important tasks, then develop strategies for either delegating the lesser tasks or fulfilling the minor tasks more efficiently.
Relax and Have Serenity - Don't forget to spend some time on yourself. This means taking inventory of yourself emotionally and personally. Recognize that many things are outside of your control. Accept that fact and don't fixate on things that cannot be helped. Focus your mental and emotional energy on things you can control.
Establish a Marketing Plan - taking the time to develop a good marketing plan is essential to the success of your practice. Set aside time a substantial chunk of time on a weekly basis to only think about marketing. Focus on incremental gains and try not to get overwhelmed.